In S1E17, Lorelai and Max start making out after Lorelai shows up unexpectedly at Max’s apartment. Max breaks away and yells, “This is crazy!” Lorelai says, “No, it is. It’s nuts. It’s nuts.” Max begins, “I mean, I don’t see you for months and then all of a sudden…” Lorelai finishes, “Ding-dong, Avon lady.”
Avon is a cosmetics company that was founded in 1886 as the “California Perfume Company,” but changed its name to Avon in 1932. Avon uses door-to-door saleswomen (commonly called “Avon ladies” and catalogs to sell their products.
In S1E14, Lorelai is making paint suggestions for Luke’s diner. She recommends some stenciling for the ceiling, but Luke refuses. Lorelai asks, “Excuse me, do you even know what stenciling is?” Luke shoots back, “Does Martha Stewart do it?” Lorelai hesitantly responds, “Yes.” Luke reiterates, “No. Stenciling.”
Martha Stewart is a businesswoman and founder of “Martha Stewart Living” (television show from 1993 to 2005 and magazine). Early in her career, she was primarily a chef and caterer, but she eventually became known for her magazine which focused on all types of homemaking skills, including crafts and decorating.
In S1E13, Madeline and Louise are looking through the Stars Hollow garage sale donations and talking about vintage clothing. Madeline says, “There’s this great store near my therapist’s office who has the best vintage clothes. I found an original Pucci top for practically nothing.” Louise says, “Oh, Pucci is very big right now.” Madeline holds up a shirt and asks, “Is this a Pucci?” “No, that’s a Patty,” Rory responds.
Emilio Pucci was a fashion designer in the 20th century. Emilio Pucci died in 1992, but the fashion label continues to this day, known for bright colors and abstract prints.
In S1E10, Emily sits down next to Luke in the hallway of the hospital. Emily is holding Richard’s tie. Luke comments, “That’s a nice tie.” Emily responds, “It’s Brooks Brothers. It was bothering him tonight. I told him not to loosen it. I wanted him to look nice for our guests. So he didn’t, and then, well…”
Brooks Brothers is the oldest men’s clothing store in the U.S. It was founded in 1818 and is located on Madison Avenue, New York City. In 2016, a silk tie from Brooks Brothers would cost about $80.
In S1E10, Richard is in the hospital and Emily is frantically trying to find out how he is. Rory wants to call her mom again, but Emily tells her, “Rory, go get your grandfather a paper. The Wall Street Journal or Barron’s, whatever they have. He’ll want something to read when he gets back to his room.”
Barron’s is a weekly newspaper that covers business topics. It was founded in 1921 by Clarence Barron.
The Wall Street Journal is a daily newspaper with an emphasis on business. It was founded in 1889 by Charles Dow, Edward Jones, and Charles Bergstresser.
In S1E9, Emily is staying at the injured Lorelai’s house for the night to help out. Emily starts looking around the house, and Lorelai asks what she’s doing. Emily says, “I’m I’m trying to find the candlesticks I bought you.” Lorelai asks, “What candlesticks?” Emily responds, “The Baccarat candlesticks I bought you last year for Christmas. I assume you stuffed them in the back of the closet somewhere.” Lorelai confesses that she exchanged the crystal candlesticks for a monkey lamp.
Baccarat is a crystal manufacturing company in France dating back to the early 1800’s. Today, in 2016, a Baccarat candelabra sells for about $3000.
In S1E9, Emily arrives at Lorelai’s house to see Rory get ready for her first school dance. Emily is excitedly asking questions and talking about the pictures she’s going to take. Lorelai says, “Wow, Mom, look at you. You’d think Ann Taylor was having a sale or something.”
Ann Taylor is a clothing retail chain that sells classic professional women’s apparel. The store was actually founded in New Haven, Connecticut, not too far from Emily Gilmore’s home in Hartford.
In S1E5, Rory is concerned that Lorelai forgot about the Chilton bake sale. Lorelai, however, says that she has it covered. Rory protests, “They expect the things to be homemade. By someone other than Dolly Madison!”
Dolly Madison Bakery, owned by Hostess, is a brand of snack cakes. The brand was sold, along with Hostess, to Apollo Global Management in 2013. Dolly Madison snack cakes, called “Zingers” are similar to Twinkies.