In S1E18, Madeline and Louise are contemplating spying on Tristan and Paris as they talk about some unknown subject in the hall. Rory is against it, but Louise says, “Those who simply wait for information to find them spend a lot of time sitting by the phone. Those who go out and find it themselves have something to say when it rings.” Rory asks, “Nietzsche?” Louise answers, “Dawson.”
Frederick Nietzsche was a 19th century German philosopher. He was believed to be an atheist, often remembered for his bold statement, “God is dead.” Most people equate Nietzsche with nihilism, although he did seem to find hope in the idea of “working for the future.”
I think Louise is talking about the character Dawson Leery from the television show “Dawson’s Creek.” It premiered on the WB in 1998 (the same network as Gilmore Girls). The story followed the life of Dawson and his friends, Joey and Pacey, as they attend high school in a small Massachusetts town. (I can’t find this exact quote, but it does seem like something Dawson would say, and I can’t find any indication of another “Dawson” Louise might be talking about).