In S1E14, Lorelai is making paint suggestions for Luke’s diner. She recommends some stenciling for the ceiling, but Luke refuses. Lorelai asks, “Excuse me, do you even know what stenciling is?” Luke shoots back, “Does Martha Stewart do it?” Lorelai hesitantly responds, “Yes.” Luke reiterates, “No. Stenciling.”
Martha Stewart is a businesswoman and founder of “Martha Stewart Living” (television show from 1993 to 2005 and magazine). Early in her career, she was primarily a chef and caterer, but she eventually became known for her magazine which focused on all types of homemaking skills, including crafts and decorating.