In S1E13, Madeline and Louise are looking through the Stars Hollow garage sale donations and talking about vintage clothing. Madeline says, “There’s this great store near my therapist’s office who has the best vintage clothes. I found an original Pucci top for practically nothing.” Louise says, “Oh, Pucci is very big right now.” Madeline holds up a shirt and asks, “Is this a Pucci?” “No, that’s a Patty,” Rory responds.
Emilio Pucci was a fashion designer in the 20th century. Emilio Pucci died in 1992, but the fashion label continues to this day, known for bright colors and abstract prints.