In S1E11, Rory and Max are coming up with names to call each other outside of school. Max says he’ll call Rory “Rebecca” and Rory says she’ll call Max “Norman.” Max exclaims, “Norman? I look like a ‘Norman” to you?” Rory explains, “I’m sorry. ‘Psycho’ was on earlier, and it was just the first name that came to mind.”
“Psycho” is a 1960 horror film by Alfred Hitchcock. The story centers around a creepy motel manager named Norman Bates and his visitors.