In S1E5, Rory is concerned that Lorelai forgot about the Chilton bake sale. Lorelai, however, says that she has it covered. Rory protests, “They expect the things to be homemade. By someone other than Dolly Madison!”
Dolly Madison Bakery, owned by Hostess, is a brand of snack cakes. The brand was sold, along with Hostess, to Apollo Global Management in 2013. Dolly Madison snack cakes, called “Zingers” are similar to Twinkies.